Patrick is a consultant ENT surgeon at Cambridge University Hospitals with an interest in clinical innovation. He has translated ideas into regulated medical products that deliver demonstrable patient benefit. In this presentation, Patrick outlines the development of one such innovation, focusing on the practical realities of product design, regulatory approval, patent protection, and commercialisation. He will discuss the challenges encountered, the lessons learned along the way, and the tips and tricks that ultimately led to successful acquisition by a third party.